Meghan MarkleandKate Middletonare living fashion icons.
The royal sisters-in-law may not have personal Instagram pages, but they’re some of the biggest fashion influencers in the world. According to style search engineLyst, every time Meghan or Kate steps out in something new, they instantly cause a sensation for shoppers hoping to emulate the royal style.
And before going on maternity leave and welcoming son Archie, Meghan wore a silver and gold brocade dress to celebrate the 50th anniversary ofPrince Charles‘ Investiture at Buckingham Palace. The demand for brocade dresses rose a whopping 500 percent online in the day that followed.
Samir Hussein/Samir Hussein/WireImage
Kate Middleton.Tim Rooke/REX/Shutterstock
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Kate’s outfit choices lead to a 119 percent average increase in online demand in the week following a public appearance, while Meghan’s fashion drive demand up an average of 216 percent, according to Lyst.
But the royal women are influencing in different ways. While Kate’s most talked about ensemble choices usually send fans searching for the specific brands, Meghan’s closet drives demand for the colors she wears. White, beige and navy — all favorite shades of hers — boosted the most search traffic.
Press Association via AP
Meghan Markle and Prince Harry at Trooping the Colour.Samir Hussein/WireImage
Even though Meghan has stepped out of the public eye to focus on motherhood in recent months, her outfits are still making waves.
source: people.com
