Justin Bieberhas made no secret of his fanatical love for Tim Hortons. And now, he’s taking their relationship to the next level.
The Canadian-born superstar, 27, has joined forces with the Canadian fast food chain to collaborate on a series of “new menu innovations and co-branded merchandise,” it was announced on Wednesday.
“Doing a Tim Hortons collab has always been a dream of mine,” the “Peaches” singer said in a statement. “I grew up on Tim Hortons and it’s always been something close to my heart.”
Fans can get the first taste of the partnership with the launch of Timbiebs Timbits, a limited-edition selection of the brand’s beloved donut holes.
Bieber — who, according to a press release, told Tim Hortons that Timbits are his favorite items on the menu — helped the brand’s Director of Culinary Innovation experiment with different flavor combinations and recipes until they landed on chocolate white fudge, sour cream chocolate chip, and birthday cake waffle.
His three unique flavors will be available for sale in the United States and Canada starting Nov. 29. That same day, a lineup of Timbiebs Timbits merch will also be available at participating restaurants.
Courtesy Tim Hortons
The partnership between Tim Hortons and Bieber was first teased on Monday, in a photo Bieber shared to his 203 million followers on Instagram.
“Working on something,” he wrote, tagging Tim Hortons.
That post included a Bieber’s Tim Hortons email address, too.
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Chocolate white fudge, sour cream chocolate chip, and birthday cake waffle ultimately make the menu, but there appeared to be a few of Bieber’s suggestions that got left on the cutting room floor — including apple banana and apricot latte.
Maybe the next batch?
source: people.com
