Jerry Seinfeldis helming a comedic take on the invention of Pop-Tarts.

Unfrostedis set in Battle Creek, Michigan, back in 1963, when “Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever.”

Jim Gaffigan, Jerry Seinfeld, Fred Armisen and Melissa McCarthy in “Unfrosted”.John P. Johnson / Netflix

Jim Gaffigan as Edsel Kellogg III, Jerry Seinfeld (Director) as Bob Cabana, Fred Armisen as Mike Puntz and Melissa McCarthy as Donna Stankowski in Unfrosted

John P. Johnson / Netflix

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Seinfeld, 69, tells PEOPLE he’s “been obsessed with Pop-Tarts my whole life,” sparking an interest in bringing this story to the screen.

“My friend Spike Feresten, who was a writer on my show and is still a good friend of mine, thought we should make a movie out of the story, the real story, which we did,” he explains.

Top left to right: Amy Schumer, Max Greenfield, Melissa McCarthy, Jerry Seinfeld, Jim Gaffigan, Andy Daly, Ken Narasaki and Michael Joseph Pierce in “Unfrosted”.John P. Johnson / Netflix

Amy Schumer as Marjorie Post, Max Greenfield as Rick Ludwin, Melissa McCarthy as Donna Stankowski, Jerry Seinfeld (Director) as Bob Cabana, Jim Gaffigan as Edsel Kellogg III, Andy Daly as Isaiah Lamb, Ken Narasaki as Ralston Purina and Michael Joseph Pierce as General Mills in Unfrosted

“There are elements of truth, obviously quite a bit is also fabricated,” continues Seinfeld. “I would say 99% is fabricated, which was the fun of it. But I love the idea of serious people working on cereal and with suits and ties and talking about Pop-Tarts and cereal and eating cereal. I’ve always loved cereal.”

Jerry Seinfeld and Hugh Grant on “Unfrosted” set.John P. Johnson/Netflix

UNFROSTED - BTS - (L to R) Director Jerry Seinfeld and Hugh Grant as Thurl on the set of Unfrosted

John P. Johnson/Netflix

The comedian adds that the whole cast brought the laughs, especially Grant.

“Everybody loves Hugh Grant, but he loved the part, the idea of this broken-down Shakespearean actor having to play Tony the Tiger to pay the bills,” says Seinfeld. “I’ve been in love with him sinceFour Weddings[and a Funeral] and he was so much fun on the set. We would just tease each other and have so much fun.”

Unfrostedis on Netflix May 3.

source: people.com