OK Go ’s new music video for “ This Too Shall Pass ” is four minutes of pureRube Goldberg insanity . And as these behind - the - prospect videos show , it was every bit as monumental an project as you ’d expect :
https://gizmodo.com/ok-gos-embeddable-music-video-for-this-too-shall-pas-5483526
What started with a two - paragraph synopsis of the ring ’s imaginativeness quickly ballooned into a monumental - scale projection demand 20 applied scientist . The work was headed up by Syyn Labs ( formerly Mindshare ) , a collective of “ creative engineers ” who search the intersection of art and engineering .
The preparation started last November , according to Wired , with actual mental synthesis not beginning until January . It was a monumental undertaking : eight core builders creditworthy for most of the design and construction , 12 additional part - meter builder , and six weeks of uninterrupted work .
The result : a Rube Goldberg machine with lashings of moving parts filling an entire Los Angeles storage warehouse , and — of import to OK Go lead singer Damian Kulash — no computers or other “ tricks . ” Just virginal cathartic in apparent motion .
Shooting the video took two days and more than 60 takes , with most attempts failing at around the thirty second stigma . To reset the entire gismo took a team of 30 volunteers penny-pinching to an hour . It ’s all really noteworthy clobber — and it does n’t anguish that it ’s accompany by a such a attention-getting tune .
[ wire ]
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