Google does n’t sound like it ’s had a great time trying to sell consumers on its Pixel line of phone lately , in part because there ’s too much competition for high - end devices — at least harmonize to remarks made during an pay call with Ruth Porat , chief financial military officer of Google ’s parent company Alphabet .
Per the Verge , Porat say that Pixel sales were low in Q1 2019 compared to the class before , specifically citing “ some of the recent pressure in the premium smartphone mart . ” As9to5Google noted , Google “ does not break out computer hardware results in earnings , ” but combines them into an “ Other revenues ” incision that includes the Play Store and Cloud — this number did climb upwards to $ 5.4 billion from $ 4.3 billion the prior year .
https://twitter.com/embed/status/1122964492340453376
Pixel 3 phones.Photo: Richard Drew (AP)
fit in to 9to5Google , Porat and Google CEO Sundar Pichai were pollyannaish about the Google Home line of intersection , with the Home Hub and Home Mini touted as best sellers . But in worldwide , it seems like the last quarter was rocky for Google ’s smartphone line — probably because the Pixel 3 and Pixel 3 XL debuted in previous 2018 at starting terms of $ 800 and $ 900 severally in a market place that is already crowded by expensive options from Samsung and Apple . Per the Verge , one analyst mark that computer hardware does not appear to be doing much to impact Google ’s overall revenue and asked if Pixel was head the same dreaded direction asMicrosoft ’s defunct Windows Phones .
That ’s a pity , because the Pixel 3 and its large full cousin arereally good phoneswith standout software program and photography power . But there are other more encouraging signs : Arecent report by Counterpoint Researchfound that Google broke into the # 3 premium smartphone OEM in the U.S. in Q4 2018 , beat out LG , indicating the Pixel line was seduce some headway even if the overall premium segment has stand . What ’s more , the Pixels are getting chintzy : Google is currentlyselling off unitsat $ 200 off until May 6 , and there have beenvarious other dealsat time via Verizon .
Of of course , there ’s also theupcoming Pixel 3a and 3a XL , mid - range , lower - price version of the Pixel 3 credit line that areexpected to be announcedat Google ’s I / O 2019 tonic on May 7 . Those phones are plan to be downgrades from their predecessors except in camera power , one of the Pixel 3 ’s biggest merchandising points — perhaps an opportunity for Google to come through outside the flailing agiotage market .
[ The Verge/9to5Google ]
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