in short before its rocky launch back in April , Quibi was accused of stealing thegimmicky technologyat the eye of its struggle fluid - first streaming overhaul in ahigh - stake lawsuitbrought by video company Eko — a legal struggle that ’s stretched on as Quibi combat myriad otherpublic and private crises .
This week , ajudge deny an injunctionto disable Quibi ’s Turnstyle feature , one that orient the video a drug user see on their filmdom based on whether their phone is held in landscape painting or portrait . The feature is part of the intact point of Quibi , a service that originally bill itself as a streaming service forpeople on the moveand serve up curt , snap - and - go content that can be either binge - watched or viewed during five - minute pockets of bare time throughout the day .
The tech essentially work by guarantee a mellow - quality viewing experience no matter how a phone is place , mean picture wo n’t be shrunk down to a teeny rectangle when a phone is in portrait predilection . It ’s one of the foundational departure that ostensibly sets Quibi asunder from other short - form video recording platform like , say , Instagram or YouTube . It ’s inherent to the company ’s whole “ television on the go ” mo — which , given the fact that few of us are pass a lot of time outside of our homes these days , isn’t really panning outas Quibi had hop-skip . But that ’s another issue exclusively .
Image: Quibi
In alawsuitfiled back in March , Quibi was incriminate of stealing trade mystery from Eko , which alleged that it shared details of the video recording - orientation technology under NDA with employee and executive director who later landed at the embattle streaming inauguration and used that information to grow Turnstyle . Quibi , meanwhile , sued over the allegation itself and conserve the technical school “ was developed internally at Quibi by our gifted technologist and we have , in fact , received a patent for it . ”
This week , Quibi again double down by foretell the suit a baseless money - catch .
“ We are passing proud of the Court ruled today that Eko has not portray a credible case for a preliminary injunction . Eko has no vitrine against Quibi — this is a frivolous cause bring by a ship’s company and chief executive officer looking for a payday , ” a spokesperson told Gizmodo in a instruction by email . “ We will continue to aggressively defend ourselves . ”
Eko attorney Neel Chatterjee , meanwhile , said the company would “ look forward to introduce the virtue of the case at trial , include our asking for substantial wrong . ”
This hebdomad ’s ruling is a modest victory for Quibi . But the service still has a whole hell of a lot of other job — namely thatno one is in reality payingto exercise Quibi . And with the launching of Peacock this calendar week , Quibi is facing down yet another streaming competitor — this one with a complimentary tier , to boot ( something Quibi does n’t offer ) .
What I ’m trying to say here is that even Quibi ’s salutary week are bad weeks , at this point .
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