When Columbia House file away for failure this class , I was mostly surprised themail - order medicine brandfamous for selling eight CDs for a penny was still around . Not only is the caller already back , it’sswitchingmusic format .
Columbia House will deal vinyl now . While the rise of digital medicine sales tanked the fellowship ’s original business theoretical account , vinyl sales have increase .
Does this intend Columbia House is trying to mount back to its ‘ 90s prominence ? Not really . As the Wall Street Journalpoints out , the vinyl market is recession :
Sales of vinyl records rose 52 % in the first one-half of 2015 , according to the Recording Industry Association of America . The value of those gross revenue now accounts for about a third of payload of physical medicine formatting . Vinyl , however , still makes up a fraction , about 7 % , of the overall music securities industry .
This does stand for that Columbia House find out potential in a subscription mannequin vinyl service , like a Birchbox for music . We ’ll see if the companionship strain to lure mass with absurd promotional prices again , but considering it has two nervous strain of nostalgia to tap — people who love records and multitude who love the 90 — maybe this crazy system could work . Then again , Amazon exist .
[ Wall Street Journal ]
Image : Nathan Marciniak / Flickr
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