During Apple ’s Super Tablet 16 this week , Tim Cook boasted of processing carrying out that kicks Nvidia ’s Tegra 3 in the face . By a factor of four . Do n’t believe the ballyhoo — ever .

BGR reportsNvidia ’s obvious umbrage with the claim — the Tegra 3 is no slouch , after all :

“ We do n’t have the benchmark data , ” [ Nvidia spokesman Ken ] Brown said . “ We have to sympathise what the app was that was used . Was it one or a potpourri of applications ? What driver were used ? There are so many issues to get into with bench mark . ” When Apple ’s newfangled iPad goes on sales agreement on March 16th , NVIDIA plans to pass tests in edict to regulate whether or not Apple ’s claim hold water . “ At some stage it will become more clear what the performance really is , ” Brown concluded . “ For now , Apple has a really generic statement . ”

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Now of course a direct rival is going to cry foul when its prized chip is badmouthed at one of the most wide - followed technical school result of the class . But Nvidia is spot on — glide like this mean reasonably much nothing .

Apple ply zero context of use for the alleged 4x performance dominance , but not even context would n’t have redeemed a slide like this . Do n’t ever trust in - theatre benchmarks — never ask the bread maker how upright his Proto-Indo European is .

https://www.youtube.com/watch?v=ix62PttEfhU

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This has been the futility of incarnate , synthetic benchmarking for literally decades : since the Clarence Day of early GPU state of war , the intact plot has been rigged . company will “ test ” their products in a race they ’re bound to make headway . It ’s why test like 3DMark and PCMark are useless . GPU makers have been known to carefully craft raw drivers to expressly supercharge execution in popular games they know reviewers will habituate — it ’s all a slipstream to manipulate that bar graph . Nvidia is just as guilty of it as anyone else — they make crowing ginmill graphs too , after all .

So yes , of course the new iPad is fast . It ’ll be faster than the iPad 1 and 2 . It ’ll probably be fast than most of its competition . But slapping a “ 4x ” label atop is bright indolent selling . People like bar graphs . Taller is better . Bigger telephone number next to an tenner is better . This will convince most people that they ’re buying the fastest pill of them all . But if you really manage about speed — and maybe that ’s not even worth caring about — wait until we , and the eternal rest of the misanthropical , opinionated , independent technical school community , put New iPad through the wringer . Read our review , understand The Verge ’s , read Engadget ’s , record Twitter , peruse substance boards — then average it all together . That ’s about as close as you ’ll ever get to the verity . [ BGR ]

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