This calendar week , alongside amassive unveilingof brand newfoldabledevices and accessories from Samsung , Google put out its own ad campaign in an attempt to summon the troops against Apple ’s tyrannical sovereignty on messaging . Google’s#getthemessagecampaign hope to stoke the flames of millions of nark Android buff so that Apple might be encouraged to patronize RCS electronic messaging , the cross - platform standard recently adopted by Google Messages .
The Get The Messagewebsitereads like a Bible course of instruction handout from my old Christian school . It has all the talking point Google wants me to practice to remind citizenry that it ’s Apple ’s fault that I , as an Android substance abuser , do n’t have access to the full resolution and capabilities give by Apple Messages . Google brings up that , sometimes , mathematical group messages get break down because they let in a concoction of Apple and Android - using phratry , often lead to “ social frustration . ” It even links topast coveragepointing to evidence that children and adolescent fear carrying around Android gadget for fear of being denoted an uncool Green Bubble .
I immediately knew what Google was going for when I saw the advertising campaign go live . I think covering Google Senior Vice President Hiroshi Lockheimer’sfirst tweet stormabout the inefficaciousness of Apple ’s proprietary messaging standard . And then thesecond time , months after when he called on Apple to make it gentle on everyone .
Will Android and Apple ever play nice?Photo: Florence Ion / Gizmodo
But the latest # getthemessage cause seems a little all over the situation . I ’m struggle to understand incisively the demographic that is opine to go after Apple to make thing diddle nice . Is it Android olds like me who are ornery and have complained about the lack of parity in messaging since the early day on the chopine ? Or is it Gen Z - ers on TikTok who have no job take aim in the weirdest Riverdale storylines and running with whatever repulsion shitshow the CW is allow for to show over there ? ( I hear it ’s very good . )
Why is Madelaine Petsch , who plays Cheryl on Riverdale , part of thisad military campaign ? Is she supposed to urge on the youngins to aid drive the point home ? Furthermore , why isVanessa Hudgenspart of this advert campaign , when her last relevant IMDB entry is The Princess Switch , a Netflix - exclusive Christmas movie with nothing on my Lifetime favorite ? I have absolutely no excited connectedness to these people as an Android drug user . Not to mention , you could tell they ’re reading off a script from their screens . I do n’t believe these far-famed - ish mass sleep with what my life is like exert an Android phone and hang out in Apple land .
What’s the problem with iMessage?
There ’s indeed fragmentation in text messaging among the major wandering platform . Apple Messages app runs on the iMessage armed service to send texts between iPhones and other iOS - enable devices . It supports close - to - end encoding , good financial backing for group Old World chat , and high - resolution images and video . But when an Apple drug user texts an Android gadget with the nonremittal texting practical app , the message is mail out as an old - school SMS or MMS subject matter , often depreciate the experience of the text on the Android user ’s side .
Google adoptedRCS , or Rich Communication Services , to attempt to fix this dichotomy , and it ’s already in use in other market . RCS enables encrypted messaging , high - quality metier sharing , and other modern features like larger character terminus ad quem and read receipts . If you have admission to RCS on Android Messages and are confab with another Android user , you already have memory access to some of these features . That ’s what life sentence could be like with your iPhone - using brother .
Google has attempted to bridge the spread between iOS and Android messengers despite the repeated supplication for Apple to do the study . Emoji reactions , which used to be limit to iPhone substance abuser , becameavailableearlier this year after the company tot up support for them on Android .
The fragmentation will persist unless Apple wants to get on circuit board with RCS . But Apple is committed to keeping its walled garden coifed and gate up , because it help sell its hardware , where it makes the bulk of its cash . The iOS 16 Beta already has iPhone - only abilities to edit and delete deliver iMessages . That sorting of feature is possible on the dot because of the tightly - knit nature of the iOS weapons platform .
Anyway , I would n’t be surprised if this military campaign fizzle out because Android user have already move on . Meta ’s Messenger and WhatsApp havea solid holdon the market , and many other message apps mould with your telephone set number . Even I ’ve moved on from Android Messages and discover most of my daily symmetricalness happening exclusively inside Instagram decimetre .
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