Yesterday , Appleannouncedthat its Music table service will have the exclusive right to stream a concert film from Taylor Swift ’s current humankind tour .
When her 1989 earth tour concert video goes public on December 20th , there will be only one position to catch it . And that lieu will be Apple Music . According to Re / code , you may also await an outpouring of Taylor Swift - related promotion from Apple : it also bulge the rights to use her name and alikeness for a series of promotions . So expect to see her face on iTunes gift cards , interview with her on Beats 1 Radio , and , uh , we dunno , composition board cut - outs in Apple stores ?
Having sole subject from , and use of the likeness of , one of the world ’s big euphony star is clearly a large profits for Apple . Indeed , this is the first vacation season for the novel Music service , so the technical school giant is likely relived it has a big name to help with its merchandising . As for Swift , there ’s no prescribed word on how much the spate is worth , butRe / code notesthat “ sources say she ’s getting pay for it . ”
Fair recompense is , after all , something fleet appreciates . During her scuffle with Spotify , shenotedthat “ everything Modern , like Spotify , all feel to me a act like a grand experimentation . And I ’m not uncoerced to contribute my life ’s work to an experiment that I do n’t feel passably compensate the writers , producers , artists , and creators of this music . ”
A second spat with Apple over the same issue even experience thecompany change its requital insurance . That was enough for her1989 record album to make an appearance on Apple Music .
[ New York Times ]
Image by AP
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