Everyone , including Apple , knows that the next ordered footstep in arrive at theApple TV localise - top productis embedding that technology into a TV . It ’d be like all the Korean TV manufacturers commit Netflix in theirs . But Apple say no .
COO Tim Cook says :
Today , the go - to - market modelling for Apple TV is very hard . Because it would seem that that go - to - market model would lead to the idiot box . And we have no interest in being in the TV mart .
Which leaves them in a weird oblivion , because they do n’t want to move forward , yet they do n’t require to discontinue the product .
… There ’s people — and I ’m one of those — that they ’re zealous Apple TV user , and so , because their gut says something there , we ’re continue to invest in this . But today it ’s just a pursuit .
alas in commercial enterprise , you ’ve got the outlook that if you ’re not moving forward you ’re falling behind , so if they ca n’t figure out what to do with the Apple TV brand , they might just pour down it altogether rather than retain to support it without much raw evolution . [ Business Insider ]
AppleApple TV+quotesTim Cook
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