Apple Debuted a Brand-New Custom Typeface With Its Watch

Something I was see tight as theApple Watch was discover today : Which fount would adorn this burnished , flyspeck new equipment ? Well , it ’s not Helvetica , thetroublesome fontthat Apple recently adopted for its iOS and O covering . It ’s a brand - new typeface that was designed for splendid readability — by Apple .

There are not too many specific details from the caller yet — and there may never be — but Apple did allow in the fount is itsown creation : “ We even developed a new typeface to maximize legibility . ”

What to make of this magnanimous stair for Apple ’s exploiter interface team ? And what to call it ? Is it Apple Sans , the typeface that has been rumour - to - be - in - development for old age ? in all probability not — this is likely a brand - novel typeface made just for the Watch ’s specific need . And that is good news program .

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When Apple roll out its flat - plan Yosemite , designers require the company to task for using Helvetica , which is well - lie with for being problematic at a pocket-sized scale . In designing the interface of the Apple Watch , there ’s no agency that the whisper - flimsy Helvetica could have performed at that size . Apple designers definitely knew this when embarking upon the projection . This new typeface not only feature extremely distinctive letters , it looks as if it was designed to be apprehend quickly — whether you ’re looking at your running play prison term while on the move or glance down to assure an incoming content .

It reminds me of when the iPod was let go of , and Apple need a untiring typeface that would reproduce well on the modest - res black - and - clean screen . That fourth dimension , the companionship looked back through its own character archives for a winning , readable result . Susan Kare’sChicago was resurrected from its appearance on the very first Mac , and evidence to be a smart conclusion . This seems to be a move that ’s in the same vein : Going in - house to create something customized , just for Apple . It ’s something that used to be done more often in - house , before adecade of choosing off - the - ledge type .

Whatever we ’ll call this typeface , it prizes performance over flavor . And this is a sign that Apple is finally devoting more attention to user interface figure . Helvetica would have been somewhat — and would have matched the iPhone 6!—but we would all have been squint at our wrists . This font work much substantially for any screen size . In fact , I ’m trust this new Watch - face will soon be rolling out across more of Apple ’s products .

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