Remember when Bill Clinton was president , and Amazon was just a website where you could purchase books ? Those were the halcyon days . Now , the world ’s biggest shop runs brick - and - trench mortar shop class , build affordable hardware , operates contrived intelligence , and presently , it will hire out humansto help you localize up your gadgets . Why ? Because if it ’s potential to sell it , then Amazon wants to sell it to you .

Or so it seems . The new program resembles a Geek Squad of sorts . As Recodereports , Amazon has been quietly rent “ field technicians ” in select markets , including Dallas , Houston , Hoboken , Las Vegas , Miami , Orlando , and Tampa . The job listing calls for anterior experience as an Apple Genius or a Geek Squad Double Agent and presumably require some expertise in smart homes , specially smart homes power by Alexa . shortly , Amazon is charging $ 100 to set up a impertinent thermostat like the Alexa - enable Ecobee4 , and customers can book the appointment during the checkout process .

This is n’t as crazy as it sounds , though . Sure , it ’s pretty angry that Amazon is get into the business of sending Amazon employees to your home , but the ship’s company hasoffered assistant in finding local handypeoplefor years . The Modern offer also complement the recently plunge Amazon Smart Home Consultation . This free practical service link up customers with Amazon employees who can explicate how to put up a act of smart home equipment , demonstration more devices , answer questions , and produce shopping inclination . Because let ’s not forget , no matter how big Amazon becomes , the company ’s primary purpose is to betray you shit .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

We do n’t yet know if field technicians will arrive at your house with pouch full of Amazon shopping lists and Whole Foods coupons . It ’s not an unbelievable estimate , though . OnceAmazon ’s acquisition of Whole Foodsgoes through , Amazon will considerably spread out its portfolio of Cartesian product and strong-arm memory board where you’re able to buy them . Heck , peradventure the same guy who return your boxes full of quinoa and almond milk will also aid you join your Amazon Echo to a new net - connected lighting system . When that break , you could just log on to Amazon to talk to an expert who will also attempt to trade you an internet - connected security Cam River .

It ’s only Orwellian , if you buy into the arrangement . You do n’t have to rent Amazon employees to set up your smart home gadgets , and you certainly do n’t want to buy those convenience on Amazon loony toons com . But Amazon day is July 11 , and there are justso many heap . So many deal !

[ Recode ]

William Duplessie

Amazon

Daily Newsletter

Get the practiced tech , science , and culture news in your inbox daily .

tidings from the time to come , give birth to your present .

You May Also Like

Starship Test 9

Lilo And Stitch 2025

CMF by Nothing Phone 2 Pro has an Essential Key that’s an AI button

Photo: Jae C. Hong

Doctor Who Omega

Roborock Saros Z70 Review

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

William Duplessie

Starship Test 9

Lilo And Stitch 2025

Roborock Saros Z70 Review

Polaroid Flip 09

Feno smart electric toothbrush

Govee Game Pixel Light 06