The New York City Fire Department responded to a report in Times Square on Saturday after a hoarding went up in flames . In video of the incident , the billboard could be see shed dust as it continued to flash ads for datum assembling , which seems about right hand for our digital dystopia .
A spokesperson for the FDNY distinguish Gizmodo by phone that it receive a call about the incident at 3:07 p.m. local clip , at which meter firefighters answer to the shot .
hoarding ardour in Times Square this afternoon . ( 🎥 : @CandaceMcCowan7)pic.twitter.com / qVQk8Qsj7o
Screenshot: Twitter
— Ryan Field ( @RyanFieldABC)May 18 , 2019
about 80 firefighters and 25 units were on hand to combat the blaze and conduct a construction search , which the spokesperson say did not turn up any proceeds . The sign was turned off , and the fire is currently under control .
My Times Square billboard is on fervor so some of us have substantial problems . Omg@SKYYVodkaour message of sexual love ! 😫 pic.twitter.com/R80vZWE0X0
— Trixie Mattel ™ ( @trixiemattel)May 18 , 2019
One of the ads exhibit in a widely circulated video of the fervour was for a partnership between Skyy Vodka and Trixie Mattel for the brand ’s “ Proudly American”ad campaign . The latter aboveboard seems to be taking this pretty well , all things considered .
1 ) I ’m well-chosen to be in Times Square with@SKYYVodka
2 ) OMG HELP THEMhttps://t.co/FO6zE5JT8w
“ Keep your love one close and your billboards nearer today , ” MatteltweetedSaturday .
accord to the FDNY , there were no injuries and no harm to the building itself . The representative enounce it was not immediately clear on Saturday how the fervency set forth .
This story is developing and may be updated throughout .
Billboardsnew yorkTimes Square
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